![25 Years Ago Today: MJ Announces Jordan Brand - Sports Illustrated FanNation Kicks News, Analysis and More 25 Years Ago Today: MJ Announces Jordan Brand - Sports Illustrated FanNation Kicks News, Analysis and More](https://www.si.com/.image/ar_16:9%2Cc_fill%2Ccs_srgb%2Cfl_progressive%2Cg_xy_center%2Cq_auto:good%2Cw_768%2Cx_2852%2Cy_1186/MTkyMjE4NTQxMjc2MDE0MTI2/usatsi_18149807.jpg)
25 Years Ago Today: MJ Announces Jordan Brand - Sports Illustrated FanNation Kicks News, Analysis and More
![The 10 Best Air Jordans For Your Collection | Sneakers, Sports Memorabilia & Modern Collectibles | Sotheby's The 10 Best Air Jordans For Your Collection | Sneakers, Sports Memorabilia & Modern Collectibles | Sotheby's](https://sothebys-com.brightspotcdn.com/48/96/0e52d4f747f8ae65370528164053/top-10-jordans.jpg)
The 10 Best Air Jordans For Your Collection | Sneakers, Sports Memorabilia & Modern Collectibles | Sotheby's
![How Michael Jordan's original starting five — from Ray Allen to Michael Finley — became Team Jordan's first stars How Michael Jordan's original starting five — from Ray Allen to Michael Finley — became Team Jordan's first stars](http://images.jordansdaily.com/wp-content/uploads/2012/08/jordan-jumpman-team-ray-allen-pe-15-570x375.jpg)
How Michael Jordan's original starting five — from Ray Allen to Michael Finley — became Team Jordan's first stars
Jasmine Jordan on Creating Her Own Lane at Jordan Brand and WNBA Stars Finding Out She's Michael Jordan's Daughter
![The Jordan Effect: Amazingly, Michael Jordan Still Rules Today's Athletic Branding Market | by David Wyld | Better Marketing The Jordan Effect: Amazingly, Michael Jordan Still Rules Today's Athletic Branding Market | by David Wyld | Better Marketing](https://miro.medium.com/max/696/1*xdIhapRZFmtztIAD9rBO4A.jpeg)